Brew Haven is a cozy coffee shop brand that promotes warmth, comfort, and relaxation through its coffee-inspired visual identity. Its design uses warm colors and coffee elements to create an inviting atmosphere.
Project Overview
This project focuses on creating digital marketing materials for Brew Haven, a coffee shop introducing its Pumpkin Spice Latte for the rainy season. The branding uses a warm and welcoming design to attract students and young professionals.
Design Challenge
Promoting a new seasonal coffee product requires a visual identity that captures attention and appeals to the target audience.
Approach
Created a coffee-inspired logo and cohesive marketing graphics using warm colors, recognizable elements, and inviting typography.
Project Highlights
Coffee-Inspired Logo: Features a coffee cup and steam.
Warm Color Palette: Uses brown, orange, and cream.
Brand Typography: Uses bold and classic lettering.
Brand Slogan: "Sip. Relax. Stay Awhile."
Seasonal Promotion: Highlights the Pumpkin Spice Latte.
Project Gallery
Final outputs and supporting work from the project.
Final Brew Haven graphic
Initial concept sketch
Design workstation view